PRADA WALLPAPER SS 2018
Wallpaper design and applications at the Prada Epicenter store in SoHo, New York for fashion week (February 2018).
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The New York Prada Epicenter was designed by OMA to feature an ever-changing wallpaper that scales the length of a full city block. For New York fashion week the entire store, including the main wall, featured reconfigured artwork from the S/S 2018 collection shows.
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Studio 2x4
Partner Michael Rock
Creative Direction Sung Joong Kim
Art Direction Donnie Luu, Eline Mul
Design Aleksandr Khomyakov, Jaejin Ee
Illustrations Tarpé Mills, Olivier Schrauwen, James Jean