Khom Traffic Major

Google is dominating the online advertising market, commanding nearly half of the space. Allotting to a account from ZenithOptimedia, Google nabbed 44.1 pct of the worldwide online ad part in 2010, up from 41.9 pct in 2009.

According to Reuters, Google continues its reign equally the Web’s ad king while virtually of its competitors are slipping. Yahoo, Google’s closest contender, conveyed 8.3 percent of the part in 2010, down from 9.6 the previous year. Microsoft maintained steady in 2009 and 2010 with 4 percent, though it has seen a decline in the past few years. In 2008, it kept 4.2 percent, and in 2007, it received 7.9 percent.

AOL besides viewed a slump last year, falling to 1.5 pct from 2.2 pct of the global online ad part the twelvemonth before.

Facebook’s story, however, is much different. It’s the exclusively player (besides Google) to see gains over the past several years. In fact, between 2009 and 2010, Facebook more than doubled its opus of the pie, jump from 1.4 pct to 3.1 percent.

2011 will likely look similar, AllThingsD said. Facebook and Google will proceed to build gains, mayhap more dramatically, and their competitors will keep to slip. Facebook has 800 million users and counting, and Google is expanding its reach, with offerings similar its six-month-old social network Google+. As these brands are increasingly permeating every in of the Web, their ad spending will presumably grow equally well. Along that line, Facebook on Monday confirmed that it will join forces with Gowalla.

ZenithOptimedia has promised that overall ad spending will jumping from 3.5 pct999 in 2011 to 4.7 pct in 2012. Additionally, it expects online ad expenditures to soar from 15.9 pct this twelvemonth to 21.2 percentage by 2014.

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