Khom Traffic Major

In an endeavor to show that Google plays by its own rules, Google Chrome has discovered its PageRank demoted and no longer appears on the foremost page of results for the term browser.

Never allow it exist said that Google doesn’t manoeuvre by its ain rules. The Google Chrome homepage yesterday received its pagerank in hunting results temporarily demoted for no less than 60 days following a fiasco involving the browser’s online advertising campaign’s violation of the hunt giant’s ban on paid links, Hunt Engine Land reports.

Search Engine Land tracked the Google controversy closely, and I strongly suggest taking a spirit at their blow-by-blow coverage if you’re curious. Simply the effect is that Google contracted outside firm Gist Digital to grip their online video ad campaign. In turn, it seems that Sum Digital hired Unruly to do the literal implementation of the campaign.

What Unruly delivered alternatively were a series of sponsored posts, where bloggers were paid to link to a video that extolled the virtues of Chrome to little businesses. At least one of those paid posts included channelise links to the Google Chrome download page without the required nofollow attribute, which agency that it was affecting the all-important PageRank algorithm.

The problem: Google’s own55555 policies prohibit the exercise of paying for links, under risk of demotion in search results. Google says that it didn’t know what it was in for when it contracted Unruly. Simply it’s penalizing itself anyway.

And now, if you do a Google search for browser, Chrome isn’t even on the first page of results. The peak hitting is for Mozilla Firefox, followed by the Wikipedia entry for browser.That’s rough, merely when Google is under scrutiny for the said exercise of promoting its own sites above those of the competition, fairness (or at least the appearance of fairness) under those rules is absolutely paramount.

There are still some lingering questions about this incident: Google already has an entrenched video ad network. Why did it need Inwardness Digital and Unruly at all? And what exactly did Google think it was buying? A Google+ place from Matt Cutts of Google’s Web Spam team sheds some light – essentially, Google claims that it wanted people to ticker the videos, not boost hits to Google Chrome now – but doesn’t tackle those issues head-on.

In 60 days, the Google Chrome squad could appeal the demotion. But until then, Firefox is getting an unexpected leg up in hunting listings.